High-Intent Keyword Targeting
Foundation repair, crack repair, basement waterproofing, crawl space, and slab repair terms in your service area. Negative lists so you stop paying for DIY, concrete supplier, and new-construction searches.
Landing Pages Built for the Call
A page per symptom and service with one job: get the homeowner to book the inspection. Click-to-call, short form, warranty info, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward signed jobs, not clicks.
Budget Control
Structural repair, waterproofing, and crawl space campaigns run separately, so a sump pump search does not eat the budget meant for pier jobs.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead every month.