High-Intent Keyword Targeting
Kitchen remodel, bathroom remodel, basement finishing, and home addition terms in your service area. Negative lists so you stop paying for DIY, design-idea, and cabinet-supplier searches.
Landing Pages Built for the Estimate
A page per project type with one job: get the homeowner to request an estimate. Your photos, reviews, click-to-call, and a short form above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward signed projects, not clicks.
Budget Control
Kitchen and bath campaigns run separately from additions and whole-home work, so a small bath refresh does not compete with a six-figure addition for the same budget.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead and cost per signed project every month.