High-Intent Keyword Targeting
Pool service, pool cleaning, pool pump repair, green pool, and pool opening terms in your service area. Negative lists so you stop paying for chemical, supply store, pool builder, and job-seeker searches.
Landing Pages Built for the Call
A page per service with one job: get the pool owner to tap the number or request a route quote. Click-to-call, short form, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward booked jobs and route sign-ups, not clicks.
Budget Control
Repair and weekly service campaigns run separately, so a dead pump call does not compete with a route sign-up quote.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead every month.