High-Intent Keyword Targeting
Inground pool builder, gunite, fiberglass, and vinyl liner build terms in your service area, with cleaning, chemical, repair, and above-ground kit searches blocked.
Landing Pages Built for the Consult
A page per pool type with one job: book the backyard design meeting. Click-to-call, a short form, finished builds, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward signed builds, not clicks.
Budget Control
Gunite, fiberglass, and renovation campaigns run separately, so a liner replacement quote does not eat the budget meant for a full build.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead every month.