High-Intent Keyword Targeting
Driveway paving, asphalt paving, parking lot paving, sealcoating, and asphalt repair terms in your service area. Negative lists so you stop paying for paver patio, gravel supplier, and job-seeker searches.
Landing Pages Built for the Estimate
A page per service with one job: get the visitor to request a quote. Click-to-call, short form, before-and-after photos, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward booked jobs, not clicks.
Budget Control
Residential driveway, commercial lot, and sealcoating campaigns run separately, so a property manager’s lot quote does not compete with a crack-fill call.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Seasonal Budget Shifts
Budget ramps up before the plants open, peaks in season, and winds down to repair and pre-booking terms as the cold sets in, so you never pay for searches that cannot turn into jobs.
