High-Intent Keyword Targeting
Mold removal, black mold, mold inspection, mold testing, crawl space mold, and attic mold terms in your service area. Negative lists so you stop paying for mold-in-food, DIY spray, mold-illness symptom, and job-seeker searches.
Landing Pages Built for the Call
A page per problem with one job: get the homeowner to tap the number and book the inspection. Click-to-call, certifications, containment photos, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward booked jobs, not clicks.
Budget Control
Emergency water-related mold runs separately from planned crawl space and attic work, so a slow encapsulation quote does not eat the budget for a fresh leak.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead every month.