High-Intent Keyword Targeting
Fence installation, privacy fence, vinyl fence, chain link, and fence repair terms in your service area. Negative lists so you stop paying for DIY, lumber yard, and fence panel shopping searches.
Landing Pages Built for the Call
A page per fence type with one job: get the homeowner to request an estimate. Click-to-call, short quote form, finished-fence photos, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward booked estimates, not clicks.
Budget Control
Install and repair campaigns run separately, so a storm-damage repair call does not compete with a full privacy fence quote.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead every month.