High-Intent Keyword Targeting
Granite, quartz, marble, butcher block, and kitchen countertop terms in your service area. Negative lists so you stop paying for DIY, laminate sheet, and installer job searches.
Landing Pages Built for the Call
A page per material with one job: get the homeowner to request a measure. Click-to-call, a short form asking for kitchen size and material, and finished kitchens above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward booked installs, not clicks.
Budget Control
Kitchen, bathroom, and cabinet campaigns run separately, so a single vanity top does not eat the budget meant for full kitchens.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead every month.