High-Intent Keyword Targeting
Chimney sweep, chimney cleaning, chimney inspection, chimney repair, and leak terms in your service area. Negative lists so you stop paying for DIY, supply store, and fireplace retailer searches.
Landing Pages Built for the Call
A page per service with one job: get the homeowner to tap the number. Click-to-call, short form, certifications, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward booked jobs, not clicks.
Budget Control
Sweep and inspection campaigns run separately from reline and rebuild campaigns, so a cheap cleaning lead does not eat the budget meant for a masonry quote.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Seasonal Budget Shifts
Budget ramps up ahead of the first cold snap and shifts to repair and waterproofing terms in spring, so you are never overpaying for searches that are not happening.