See how much money unanswered calls cost your business each month and each year, and what every missed call is really worth.
Your calls
%
Count calls that hit voicemail unless you call back within a few minutes.
%
Many callers try the next business on the list instead of waiting.
Your business
%
$
Revenue lost each month
$0
Missed calls per month
0
Callers who move on
0
Jobs lost per month
0
Cost of each missed call
$0
Estimate only. This is a calculator, not a guarantee. Results vary a lot from one industry, market, and business to the next, so use these numbers as a starting point and check them against your own results.
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Calls per month times the share that go unanswered. 100 calls with 20% missed is 20 missed calls.
02
Callers Who Move On
Missed calls times the share who never call back. If 75% try another business instead, 15 callers are gone.
03
Jobs Lost
Callers who moved on times your booking rate. If you book 40% of the calls you answer, that is 6 jobs.
04
Revenue Lost
Jobs lost times your average job value. 6 jobs at $450 is $2,700 a month, or $32,400 a year.
Cost per missed call is revenue lost ÷ missed calls, $135 with the numbers above. Compare it to what an answering service, a missed-call text back, or extra help on the phones costs you each month.
Straight answers
Frequently Asked Questions
Short, straight answers about missed calls and what they cost. If yours is not here, ask us directly.
Check your phone system or call tracking for unanswered calls and voicemails. Most business phone apps show this in the call log. If you have no tracking, count missed calls by hand for one normal week and multiply by four.
Do people really not call back after a missed call?
Many do not, especially when the job is urgent, like a leak or a broken AC. They call the next business in the search results instead of waiting. If you know your own call back rate, use that number in the calculator.
What is the cheapest way to stop losing missed calls?
Start with a missed-call text back, which sends an automatic text when you cannot pick up so the caller knows you will get back to them. After that, look at an answering service or routing calls to a second person. Our guide on missed call text back walks through the setup.
Do missed calls from my ads cost more?
Yes. You already paid for that click or lead, so a missed ad call costs you the ad spend and the job. Use our CPL and CPA calculator to see what each lead costs you.
Should I count calls that go to voicemail as missed?
Yes, unless you call back within a few minutes. A voicemail is a caller waiting on you, and many keep dialing other businesses while they wait.
