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Free Resources

Free Guides That Turn Searches Into Booked Jobs

Short, practical guides for service businesses. Each one walks you through 5 checks you can run on your own business, about 2 minutes each, so you know exactly what to fix first.
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Clicked to Booked and Searched to Booked free guide covers from HelixEdge
The Guides

Pick The Guide That Fits Your Problem

Both are free PDFs. No email required. Read them on your phone, run the checks, and you will know where your business is leaking.
Clicked to Booked guide cover showing the 5 stages from search to booked job
Best if you get clicks but not enough jobs

Clicked To Booked

The 5 places a customer slips away between a Google search and a booked job, and a 2-minute check for each one.
  • Found: do they see you?
  • Picked: do they choose you?
  • Convinced: does your site earn the call?
  • Captured: does someone answer?
  • Booked: does it hit the calendar?
Download The Free PDF
Searched to Booked guide cover showing the 5 things Google checks
Best if customers cannot find you on Google

Searched To Booked

The 5 things Google checks before it shows your business, and a 2-minute check for each one.
  • Indexed: can Google see your pages?
  • Relevant: is there a page for what they searched?
  • Local: does Google know where you work?
  • Trusted: does anyone vouch for you?
  • Recommended: does AI name you?
Download The Free PDF
Free Tools

Run The Numbers On Your Business

Four free calculators and a Meta ads cheat sheet for service businesses. No email required.
Ad Budget Calculator cover showing the 5 steps from revenue goal to daily ad spend
Best if you are setting a budget

Ad Spend Budget Calculator

Find out how much to spend on Facebook and Instagram ads to hit your revenue goal, or what a set budget should bring in.
  • Works from a revenue goal or a set budget
  • Monthly and daily spend
  • Leads and booked jobs to expect
Use The Free Calculator
CPL and CPA Calculator cover showing the 5 steps from ad spend to break-even
Best if you already run ads

CPL And CPA Calculator

See what each lead and each booked job really cost you, and the most you can pay per lead before ads stop making money.
  • Cost per lead and cost per job
  • Your break-even point
  • Profit after ad spend
Use The Free Calculator
Missed Call Calculator cover showing the 5 steps from calls to revenue lost
Best if your phone rings more than you can answer

Missed Call Revenue Calculator

See how much money unanswered calls cost you each month and each year, and what every missed call is worth.
  • Lost revenue per month and per year
  • Cost of each missed call
  • Works for any service business
Use The Free Calculator
Lifetime Value Calculator cover showing the 5 inputs from job value to max cost per customer
Best if you get repeat customers

Customer Lifetime Value Calculator

See what a customer is worth over the years they stay with you, and the most you can afford to pay to win one.
  • Lifetime value and lifetime profit
  • Your break-even cost per customer
  • A target cost to grow profitably
Use The Free Calculator
Meta Ads Specs Cheat Sheet cover showing Feed, Stories, Reels, Carousel, and text limits
Best if you make your own ads

Meta Ads Specs Cheat Sheet

Every Facebook and Instagram ad size, video spec, text limit, and safe zone on one page, checked against Meta’s Ads Guide.
  • Image and video sizes for every placement
  • Text limits before ads get cut off
  • Stories and Reels safe zones
Open The Cheat Sheet
Brady Collette, Chief Marketing Officer at HelixEdge
Who Wrote These

Written From Real Accounts, Not Theory

Brady Collette, our Chief Marketing Officer, wrote both guides from the Google Ads, SEO, and websites he runs every week. These are a few of the results behind them.
Leads in one month
100+
One client, from paid ads
Site growth
+20%
One client, first month of SEO
Pages indexed
100+
Up from 16 in one week, a site we manage
Free Audit

Want Us To Run The Checks For You?

Send us your website and we will run every check from both guides, then send you a growth plan that shows what to fix first.
  • Every check from both guides, run on your business
  • A growth plan with what to fix first
  • No contracts, no pressure
We reply within one business day. Your info is never sold or shared.