Waterproofing · CRM and automation

Waterproofing CRM and Lead Follow-Up Automation

Missed-call text-back, instant follow-up on every form, estimate follow-up while the homeowner compares bids, sump pump service reminders, and review requests, running automatically for waterproofing contractors. Included with every HelixEdge ad or SEO plan, or set up on its own.

Response time

Minutes, 24/7

Channels

SMS, email, missed-call text-back

Repeat work

Sump pump service and drainage add-ons

What you get

What Our Waterproofing CRM and Automation Service Includes

Missed-Call Text-Back

The morning after a storm you get more calls than you can answer. Every missed one gets a text within seconds so they do not book with the next company.

Instant Lead Follow-Up

Every form and ad lead gets an SMS and email reply within minutes, then a short follow-up sequence if they go quiet.

Estimate Follow-Up

This is the one that pays for the system. Homeowners sit on drainage quotes for weeks, and yours keeps following up until they sign or say no.

One Inbox for Every Lead

Calls, texts, forms, and Facebook messages in one place, so nothing gets lost between the estimator’s truck, the crews, and the office.

Service and Upgrade Reminders

Past customers get a reminder to have the sump pump and battery backup checked before storm season, and a nudge about the drainage work they deferred.

Review Requests

After every completed system, the customer gets a request to leave a Google review. More reviews, better map-pack rankings.

Ready to see what this looks like for your company?

How it works

What the First 30 Days Look Like With Waterproofing CRM and Automation

Map Your Lead Flow

We walk through how calls, forms, and messages reach you today, including what happens during a storm rush, and where they fall through.

Build and Connect

The CRM is set up, connected to your phone, forms, ads, and Google Business Profile, and the messages are written in your voice.

Test Every Path

We submit test leads through every channel and confirm the text-back, the email, and the inbox all fire.

Run and Refine

Follow-up runs on its own. We review response times, reply rates, and estimate close rates monthly and tighten the sequences.

Keep reading

From the HelixEdge Blog

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Other Waterproofing services

Pair CRM and Automation With the Rest of the Waterproofing Marketing System

Waterproofing Google Ads

Catch homeowners in the 48 hours after a hard rain, while there is still water on the basement floor.

Waterproofing Meta Ads

Crawl space and basement inspection offers in front of local homeowners, and retargeting that stays on the quotes nobody has signed.

Waterproofing SEO

Rank for wet basement and crawl space searches in your area and pull in inspections month after month without paying per click.

Waterproofing Website Design

A fast, editable site built to turn a wet basement search into a booked inspection, with a page for every system and every town you serve.

Waterproofing AEO

Get named when a a homeowner watching water come across the basement floor during a storm asks ChatGPT or Google AI Overviews who to call, not just ranked in the blue links.

Straight answers

Waterproofing CRM and Automation FAQ

Short, honest answers. If yours is not here, ask us directly.

Still Have a Question?

Book a 20-minute call. You will talk to Brady, not a sales rep, and leave with a straight answer.

Why do waterproofing leads go cold so fast?

Two reasons. The rush after a rain comes in faster than one office can answer, and the quotes that do get out sit for weeks while the basement dries and the urgency fades. Automated follow-up fixes both ends.

Do I need a CRM if I already use an estimating or job management tool?

Your estimating tool builds the proposal and your job software runs the install. The CRM handles everything in between: the missed calls, the form fills, and the follow-up on estimates nobody has signed. The two work together.

Is the CRM included with your ad management?

Yes. Every company that runs ads or SEO with HelixEdge gets the CRM and follow-up automation included. It can also be set up on its own.

Will the automated texts sound like a robot?

No. The messages are written in your voice, and a real person can jump into any conversation from the inbox at any time.

Ready when you are

Let's Plan Your CRM and Automation Launch

Tell us your city and your average ticket. We will show you what CRM and automation can realistically do for a waterproofing company your size, then build it.

We reply within one business day. Your info is never sold or shared.

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