High-Intent Keyword Targeting
Basement waterproofing, wet basement, water in basement, sump pump installation, French drain, foundation crack repair, and crawl space encapsulation terms in your service area. Negative lists so you stop paying for DIY sealant, deck and roof waterproofing, and job-seeker searches.
Landing Pages Built for the Call
A page per system with one job: book the inspection. Click-to-call, warranty terms, before-and-after photos, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward signed jobs, not clicks.
Weather-Aware Budget Control
Wet basement campaigns are ready to take more budget when the rain comes through, so the burst does not run out of money by noon. Encapsulation runs on its own budget the rest of the month.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead every month.
