High-Intent Keyword Targeting
Replacement windows, window installation, entry doors, patio doors, and glass repair terms in your service area. Negative lists so you stop paying for DIY, big-box retail, and car window searches.
Landing Pages Built for the Call
A page per product with one job: get the homeowner to book the in-home estimate. Click-to-call, short form, brand logos, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward signed jobs, not clicks.
Budget Control
Whole-house window, door, and repair campaigns run separately, so a single-pane glass repair search does not eat the budget meant for full replacement estimates.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead every month.