High-Intent Keyword Targeting
Siding replacement, siding repair, vinyl siding, fiber cement, and storm damage terms in your service area. Negative lists so you stop paying for DIY, supplier, and material-price searches.
Landing Pages Built for the Call
A page per service with one job: get the homeowner to request an estimate. Click-to-call, short form, finished-home photos, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward signed jobs, not clicks.
Budget Control
Replacement, repair, and storm campaigns run separately, so a small repair search does not eat the budget meant for full re-side estimates.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead every month.