Solar · Google Ads

Solar Google Ads Management That Books Calls

Search and Local Services campaigns built for solar installers. Tight keyword control so your budget goes to homeowners ready for a quote, not students, DIY shoppers, or job seekers, landing pages built to qualify and book, and every lead tracked back to the site visit it produced.

Channel

Google Search and Local Services Ads

Best for

Rooftop solar, battery backup, EV chargers

Tracking

Call tracking, GA4, conversion import

What you get

What Our Solar Google Ads Service Includes

High-Intent Keyword Targeting

Solar installer, solar panels for home, battery backup, and solar quote terms in your service area. Negative lists so you stop paying for solar lights, DIY kits, calculators, and job-seeker searches.

Landing Pages Built for the Call

A page per system type with one job: book the site visit. Click-to-call, a short qualifying form, local install photos, and reviews above the fold.

Full Tracking Setup

Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward qualified appointments and signed proposals, not clicks.

Budget Control

Residential rooftop, battery backup, and commercial campaigns run separately, so a storage add-on search does not compete with a full-system quote request.

Local Services Ads

Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.

Weekly Optimization

Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per qualified appointment every month.

Ready to see what this looks like for your company?

How it works

What the First 30 Days Look Like With Solar Google Ads

Account Audit or Fresh Build

If you have run ads before, we pull the history. If not, we build the account from scratch around your systems and service area.

Tracking Before Spend

Call tracking, forms, and conversion imports go live and get tested before the first dollar is spent.

Launch and Learn

Campaigns go live. The first two weeks gather search-term and lead data so we know exactly which queries book site visits.

Cut, Scale, Report

Wasted terms get cut, winners get budget, and you get a monthly report with cost per appointment and signed proposals.

Keep reading

From the HelixEdge Blog

How to Get More Google Reviews: A System for Every Job

How to get more Google reviews on a repeatable system: when to ask, what to say, how to send the…

Google Ads Conversion Tracking for Businesses That Run on Phone Calls

Google Ads conversion tracking decides what the bidding algorithm chases. Here is how to set it up for phone calls,…

Google Ads Quality Score: What It Is and How to Fix It

Google Ads quality score is a 1 to 10 diagnostic built from expected click-through rate, ad relevance and landing page…

Other Solar services

Pair Google Ads With the Rest of the Solar Marketing System

Solar Meta Ads

Bill review and battery backup offers in front of local homeowners before they search, with forms that screen out renters.

Solar SEO

Rank for solar installer searches in your area and pull in quote requests month after month without paying per click.

Solar CRM and Automation

Every lead gets a text back within minutes, every site visit gets a reminder, and every proposal gets followed up until it is signed or closed out.

Solar Website Design

A fast, editable site built to turn a skeptical homeowner into a quote request, with a page for every system and every town you install in.

Solar AEO

Get named when a a homeowner who just opened a painful summer electric bill asks ChatGPT or Google AI Overviews who to call, not just ranked in the blue links.

Straight answers

Solar Google Ads FAQ

Short, honest answers. If yours is not here, ask us directly.

Still Have a Question?

Book a 20-minute call. You will talk to Brady, not a sales rep, and leave with a straight answer.

How much does Google Ads cost for a solar installer?

Your ad budget goes straight to Google and is separate from our management. We size it from your close rate, your rep capacity, and how competitive your area is, then track every dollar to booked site visits.

Should I run Local Services Ads or Search Ads?

Usually both where LSAs are available for your category. LSAs put a Google Guaranteed badge at the top of the page. Search Ads give you control over every other term. We manage them together.

How fast will Google Ads bring solar leads?

Most installer accounts get their first appointment requests within the first 2 weeks of going live. Solar is a longer decision than a repair, so the first month gathers data on which searches turn into site visits, then we scale what closes.

Do you need access to my Google Ads account?

Yes. We work inside your own account so you always own the data and history. If you do not have one, we set it up in your name.

Ready when you are

Let's Plan Your Google Ads Launch

Tell us your city and your average ticket. We will show you what Google Ads can realistically do for a solar company your size, then build it.

We reply within one business day. Your info is never sold or shared.

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