High-Intent Keyword Targeting
Exterior painters, interior painting, cabinet painting, and painting contractor terms in your service area. Negative lists so you stop paying for paint color ideas, DIY, and paint store searches.
Landing Pages Built for the Call
A page per service with one job: get the homeowner to request an estimate. Click-to-call, short quote form, project photos, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward booked jobs, not clicks.
Budget Control
Exterior, interior, and cabinet campaigns run separately, so the budget follows the season and a cabinet quote does not compete with a whole-house exterior.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead every month.