High-Intent Keyword Targeting
Gutter cleaning, repair, seamless gutters, gutter guards, and downspout terms in your service area. Negative lists so you stop paying for DIY, hardware store, and job-seeker searches.
Landing Pages Built for the Call
A page per service with one job: get the homeowner to tap the number or book the estimate. Click-to-call, short form, insurance, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward booked jobs, not clicks.
Budget Control
Cleaning and repair campaigns run separately from seamless and guard campaigns, so a storm-week cleaning call does not eat the budget meant for a full replacement estimate.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week, with budget pushed up when rain is in the forecast. A plain-English update on cost per lead every month.