High-Intent Keyword Targeting
Concrete driveway, stamped patio, foundation repair, slab, and sidewalk terms in your service area. Negative lists so you stop paying for DIY, ready-mix supplier, and concrete job searches.
Landing Pages Built for the Call
A page per job type with one goal: get the homeowner to request an estimate. Click-to-call, short quote form, finished-job photos, and reviews above the fold.
Full Tracking Setup
Call tracking, GA4, Google Tag Manager, and offline conversion import so the account optimizes toward booked estimates, not clicks.
Budget Control
Driveway and patio campaigns run separately from foundation and repair, so a small crack repair call does not compete with a full driveway replacement quote.
Local Services Ads
Google Guaranteed listings at the top of the page where your category qualifies, managed alongside Search so the two do not compete.
Weekly Optimization
Search term reviews, bid adjustments, and ad tests every week. A plain-English update on cost per lead every month.